We help small businesses in New Zealand and Australia use Facebook and Instagram advertising to generate real leads — quickly, affordably, and with clear reporting every step of the way.
Whether you’re promoting a local service, a tourism business, an online store, or a one-off event, Facebook and Instagram ads can place your message in front of the right people at the right time. We’ve successfully run campaigns for art classes, bed retailers, wine merchants, e-bike companies, real estate agents, and more.
Our Approach
We don’t just “boost posts.” We take a structured, strategic approach designed to get you results.
1. Initial Consultation
We start by understanding your business, goals, audience, and offer. This includes:
- Clarifying your ideal customer
- Discussing campaign goals (e.g. inquiries, bookings, awareness)
- Reviewing your Facebook and Instagram presence
From this, we propose a test campaign that fits your budget and objectives.
2. Setup & Testing Phase
Our test campaigns typically run over 7 days with a modest budget (around $20/day). During this phase, we:
- Set up or optimise your ad account and pixel (if needed)
- Design and launch a small number of targeted ad sets (2–3)
- Create or source ad content (video or images)
- Monitor and report on performance at days 3 and 7
This gives us fast, valuable insights into what’s working — the best audiences, creative types, and messaging.
3. Ongoing Campaign Management
If the test campaign performs well, we scale up and refine. Ongoing campaigns are actively managed to:
- Optimise audience targeting and placements
- Adjust creative and messaging based on results
- Manage budget allocations
- Provide regular reports with insights and next steps
You’ll always know how your ad spend is working — and we’ll make sure it’s working smarter as we go.
Costs
We charge a setup fee for the initial phase (usually around 5 hours of work), plus your ad spend billed directly by Meta. After that, ongoing campaign management is charged at a low monthly fee based on the complexity and size of the campaign.
Want to test the waters first? A 7-day campaign with setup typically costs under $800 including ad spend.
Don’t Have a Facebook Page?
No problem — we can create one for you and help build it out with the right content to support your ads.