January 11, 2024
Google reviews make your business stand out
Google reviews provide useful information and help your business stand out. Reviews show up next to your Business Profile in Maps and Search. When I’m shopping for a product or service it’s often the Google reviews that are the deciding factor on who I choose.
I look for recent reviews and of course positive ones. The other thing that jumps out for me is when a business responds to the reviews – this shows me they’re attentive and they care.
How to get reviews
You can encourage your customers to spread the word about your business through Google reviews with these best practices:
- Verify your Google Business Profile: This makes your business information show up on Maps, Search, and other Google services. To respond to a review, you must have a verified business.
- Remind customers to leave reviews: Let them know it’s quick and easy to leave reviews. You can also get customers to leave reviews if you create and share a link.
- Reply to reviews to build customer trust: Your customers will notice your business values their input if you read and reply to their reviews.
- Value all reviews: Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of positive and negative reviews more trustworthy. You can always respond to a review to show the customers that you care and provide additional context. If the review doesn’t follow Google’s posting guidelines, you can request its removal.
Share a link to leave a review
You can create and share a link for customers to leave reviews. To get customers to use the link:
- Include it in thank you emails.
- Add it at the end of a chat interaction or your emails.
- Include it on your receipts.
- Or put in a blog post like I’m doing here: Leave a review about Digimark here.
How to create your link
- Go to your Business Profile. Learn how to find your profile.
- To find your review link:
- With Google Search, select Ask for reviews.
- With Google Maps, select Customers Reviews Get more reviews.
- Share the link with your customers directly or use the sharing options provided.